I’ve been seeing the new YouTube channel design layout rolling out on channels here and there for a little while, and wasn’t sure what I thought about it at first. As a designer, it’s a little frustrating to get more limited control over how things look. After reading this great article about the ins and outs and whys of the changes, however, I am wholeheartedly on board.
There are some definite advantages to the new channel design, not the least of which being a leveling of the playing field as far as what channels are able to do – from what I can tell anyway. You don’t have to wait until you get a bajillion views to have a nice layout and easy-to-see links out. And honestly, from a design standpoint, I think it’s great. Of course there are always a million haters when anything changes, but once they get used to it I think most people will come to realize it works. Check out what Eldman Digital said:
Why It Matters
- YouTube is moving away from being a video-only platform and is turning into a dynamic, highly visual environment for users to engage with brands.
- The new features (sections, trailers, etc.) emphasize the importance of rich content to recruit new subscribers.
- By making this shift, YouTube is emphasizing the importance of a brand channel subscribers and on creating and cultivating a community of brand enthusiasts through engaging content. It is no longer a video repository and instead a true social media platform.
- The new Channel layout reflects YouTube’s recognition of the importance of maintaining a consistent experience across the multiple devices site visitors are using to consume content on YouTube, from mobile devices to TVs.
We haven’t had a chance to make our intro video for nonsubscribers yet, but I think that feature is quite great. I did throw together a quick header from one of our old blog headers for now, and I admit it took me a bit to get how that whole thing works.
Because YouTube’s goal is to have their content work well across devices (good for them, good for you), you have to upload one channel art image that can work for all, and then adjust for each device. This is where you can opt in (after June everyone will be pulled into the switch automatically).
It’s actually quite easy, but I am more of a dive-straight-in-without-really-reading-instructions sort of person (and then go back to read after I figure out what/why I need to know – that’s the homeschooled me, I guess ;)), so I thought I’d make it hopefully a little bit easier to get off on the right foot with these templates. YouTube has a simple image template, but it’s rather garish and a PSD template is a little nicer to start out from, in my opinion. I’m also including a PNG for those who don’t use Photoshop or Photoshop Elements so as not to leave anyone out. Hope it helps! Feel free to share, and if you’d like us to put something fun together for your channel, you know we’d kill it.
We’ve been getting questions and requests about creating YouTube channel art for people, so I wanted to address that here and let you know that I’m a designer and am happy to create something for you so you don’t even have to mess with the template. A simple, professional design starts at $50. If that’s something you’re interested in, just let me know!
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