At this point in our rebranding series, you’ve learned How to Know if You Should Rebrand, Why You Need to Stop Avoiding Niche-ing, How Finding Your Niche is Like Shopping for Shoes, 10 Questions to Find Your Niche or Personal Brand, and How to Brainstorm a Tagline that Does Its Job.
Now it’s time to think about your brand personality.
Something that can be very helpful in the branding process is to imagine your brand as a person. With a blog or personal brand, this may look a lot like you, but maybe you want to grow and develop something beyond who you are right now.
Answering questions like this can help you develop your brand personality:
- What is this person’s name?
- What kind of music does this person listen to?
- What celebrity or fictional character does this person remind you of?
- What is this person known for, what are their strengths?
- What type of crowd is this person in?
- What is this person’s favorite color and why?
- What is this person’s personality?
- At what type of restaurant does this person eat?
- What does this person do in their leisure time?
- What kinds of hobbies does this person have?
- What is one of this person’s typical outfits?
- How does this person relate with other people?
This is an example of an illustrated profile we put together from the answers a church gave. It’s not just a list of answers, but rather a visualization.
You could put together something like this or do something more like a mood board (I’d recommend a mood board either way – Pinterest is excellent for that) and put it somewhere you can see it when you’re working with your brand. Get to know your brand just like you would a new friend, or maybe like reconnecting with an old friend 🙂
Does it feel helpful to you to think about your brand as a person?