February 10

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How to Develop Your Brand Personality

By TicoandTina

February 10, 2014

Blogging, branding, creative juice, evergreen, Make It Work Monday

This entry is part 6 of 8 in the series Rebranding Your Blog

At this point in our rebranding series, you’ve learned How to Know if You Should Rebrand, Why You Need to Stop Avoiding Niche-ing, How Finding Your Niche is Like Shopping for Shoes, 10 Questions to Find Your Niche or Personal Brand, and How to Brainstorm a Tagline that Does Its Job.

Now it’s time to think about your brand personality.

Something that can be very helpful in the branding process is to imagine your brand as a person. With a blog or personal brand, this may look a lot like you, but maybe you want to grow and develop something beyond who you are right now.

Answering questions like this can help you develop your brand personality:

  • What is this person’s name?
  • What kind of music does this person listen to?
  • What celebrity or fictional character does this person remind you of?
  • What is this person known for, what are their strengths?
  • What type of crowd is this person in?
  • What is this person’s favorite color and why?
  • What is this person’s personality?
  • At what type of restaurant does this person eat?
  • What does this person do in their leisure time?
  • What kinds of hobbies does this person have?
  • What is one of this person’s typical outfits?
  • How does this person relate with other people?

This is an example of an illustrated profile we put together from the answers a church gave. It’s not just a list of answers, but rather a visualization.

brand-personality-profile-by-KI

You could put together something like this or do something more like a mood board (I’d recommend a mood board either way – Pinterest is excellent for that) and put it somewhere you can see it when you’re working with your brand. Get to know your brand just like you would a new friend, or maybe like reconnecting with an old friend 🙂

Does it feel helpful to you to think about your brand as a person?

Series Navigation<< How to Brainstorm a Tagline7 Design Tips for Rebranding Your Site >>

TicoandTina

About the author

We believe that you were made for greatness and that you don't need to wait for "someday" to start living it. We want to help you revitalize your "now" while also planning for a better "later". What needs to be streamlined in your life to make room for greatness? We keep it real here because let’s face it, we’re not all models and life is not a movie where everything wraps up into neat little packages in 90 minutes. Plus, laughing is one of our favorite activities.

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Streamline the essentials;
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