How to Murder Your Blog in 2 Easy Steps

By Tico+Tina

Last updated June 4, 2016

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You know how you can make money online without working when you’ve built up a good foundation?

Well, I’m about to regale you with a rather sadder tale… how we strangled our source of online income almost to death.

 make money online april-may-numbers Here are a few things not to do if you want to have a successful blog.

First a little backstory, then the bottom line, and finally the proof.

We didn’t kill our blog on purpose, per se.

We simply allowed ourselves to fail at possibly the most important aspect of content creation.

All the experts say that consistency is key, and that’s the main premise we’ve slowly built upon over several years over on our YouTube channel.

Nothing special or amazing, just consistently putting in the work when, at times, we had no motivation or desire to do so.

We have yet to really set a schedule for this blog, so we hadn’t developed the same level of consistency, but we did manage to at least post fairly regularly.

Until… we didn’t.

I’ve always been a big proponent of self-discipline, and it’s mostly come pretty easily to me – you just say you’re going to do something and you do it! If you wouldn’t break a promise to your child or your best friend, why would you break one to yourself?

It can be done – we’ve proved that to ourselves time and time again, through all sorts of crazy-busy and adverse situations. We know there are really no good excuses.

You know that saying – fail to plan and you plan to fail?

Our failure was purely and simply a choice.

There has been a crazy amount of stuff going on behind the scenes – in life, in planning for the future of our content creation, and most particularly in our mindset and spiritual understanding.

So, we decided to take a break, and it felt really amazing. I guess you could say that was a plan of sorts…

But one month turned into two, and then to three.

Don’t get me wrong, we weren’t laying in hammocks sipping on mimosas somewhere. (I don’t recall ever even having a mimosa, I just hear them mentioned a lot, haha.)

We’ve continued to work on other things, do life in transition better, and dig down deep.

And in all of this, we’ve just been pretty quiet online.

(Seeds have been slowly germinating, and new growth is starting to make its way up into the light.)

Sorry, that was probably more backstory than you were looking for, but clearly…

Ok, so. Back to the point. We kinda screwed up our online income… observe.

How to Murder Your Blog Like an Idiot in 2 Easy Steps

Here are the two easy, possibly even foolproof, steps:

  1. Don’t make a plan.
  2. Stick to your lack of plan. (AKA, be inconsistent. Orrrrr… consistent in your inconsistency? Yah.)

That’s really all there is to it.

I know it sounds like a stupid thing to do, but wait! There are some really great benefits you might not want to miss out on:

  1. The nagging feeling in the back of your mind at all times that you suck.
  2. The entertainment of watching your page views go down.
  3. Being so far behind that you never have to worry about any pesky motivation popping up to encourage you to get back in the game.
  4. Time to work on other stuff.

Ok, you’re right. The benefits are a bit subjective.

Evidence to Convict Us

We’ve been doing monthly income reports, but I decided to combine April and May because of how sort of taking the time off meant there is really so little to report on.

 make money online april-may-numbers

In April and May, 93K people visited the site for over 167K pageviews.

That might not sound all that bad to some, but sadly, this is more where our statistics were for one month in the past, not two… 🙁

What’s still working… or not:

Pinterest continues to be a good source of traffic, but it’s not doing what it used to.

We’re making some slight progress in ranking on Google.

New stuff we tried in April and May:

We merged the Refine and Build categories into one and added descriptions to each of the three main categories. It’s slow prep for changes we’re planning. Purge. Simplify. Refine & Build.

We made rough drafts of a couple new sections of the site: Make Money Online + Tools We Use

Earnings Breakdown:

(As might be expected in a post about money online, some of these may be affiliate links, which means that at no cost to you, we earn a small percentage if you choose to purchase something. We don’t bother being affiliates of things we don’t like, that would just be lame.)

1. Sales – $0.00

Still not promoting any of our own products, though we’ve created a few designs we’re looking forward to using.

2. Affiliate – $173.25

This number is actually just reflecting Amazon because a couple other affiliate sales aren’t reflecting in our payments for some reason. We need to check into it and fix the problem.

3. YouTube – $196.5

Lack of posting definitely affected our earnings in April and May, dropping to almost half of what it had been at one point, but then it started to go back closer to normal again.

I don’t know if Telling Kids They’re Getting Shots started to lose momentum or what, but I can’t imagine we can count on it forever.

For April and May, Weird but Natural Sinus Headache Relief – Fast! and Cleaning Out My Mom’s Closet were our next top earners.

4. Sponsored Content – $0.oo

There were a number of sponsored content opportunities I was interested in but didn’t apply for because of being busy with other stuff.

5. Blog Ads – $1,80.59

We realized that the payments from our ad management are actually several months behind or something… I do think David is getting the correct info from our dashboard, however, so we think we’re still correctly reflecting the correlation between what we’re doing here and how that affects the numbers. This was sad for 2 months.

Expenses – $471.97

  • Hosting was normal since we had lower traffic.
  • We’ve been using customized Studiopress themes for awhile now, but we purchased and will be moving over to a Thrive Theme shortly because wow, so much excellent customization and formatting. It’s going to take time to tweak and adjust, but hopefully stuff will start looking a lot better around here soon.

What we did well:

  • Successfully transitioned back to the Midwest for the summer and spent a good amount of time with the cutest tiny nephew in the world.
  • We’re super excited that we went through and got rid of more stuff since we’ve been back. We’re continuing to simplify daily life things to enable our time to be more flexible and focused.
  • Developed a plan for some behind-the-scenes niche article creation to utilize and experiment with SEO ranking and affiliate promotion. AND started implementing it and seeing some signs of potential success.

What we want to do better:

  • Consistency.
  • Build up niche work so we can eventually switch much of our main content here to ad-free or at least mostly ad-free!


Taking time off is good and necessary, but it can make it difficult to come back when you do it for too long. Without a solid plan it definitely affects your bottom line.

Want to make money online, too?

If we can do it, so can you! Seriously.

We're well-acquainted with being stuck in soul-sucking survival mode, and the intense internal friction of not living in alignment with your potential. We're all about discovering, creating, and sharing adulting cheat codes™ so you can level up faster! -David (Tico) & Chris(tina)

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