Some people start out blogging with a concrete plan, and good for them. But most of us just start blogging for fun or to keep non-local friends and family up to date on our lives.
For many people, blogging is a relatively short phase – maybe one or two years. Maybe life gets too busy and they realize it’s not a priority, or perhaps they’ve learned what they were supposed to learn about themselves though it and are simply ready to move on to a different phase.
Those of us who stick it out and discover that it’s something we want to make a priority, maybe even develop into a real source of income, will start to wonder at some point if we need to rebrand.
How to Know If You Should Rebrand
- you don’t post on a consistent schedule
- you have a lot of categories (some would say more than 4 is too much)
- you use more than 3 fonts in various aspects of your blog (3 is a good rule of thumb to follow)
- your blog post images and graphics aren’t consistent with the rest of your blog or each other (images and graphics should have a consistent size, style, and font/s – they’re part of your brand, too)
- you have multiple calls-to-action, no call-to-action, or don’t even know what a call-to-action is 😉
- your social media profiles are not cohesive (if you know and love your brand, it won’t even be a question, your social media will match it)
- you don’t have a logo – your header just changes with every new design
- you don’t have a tagline
- you can’t explain, in a compelling way, what your blog is about in 10 seconds, to a child (once your readers are there, why should they stay, or come back? if you don’t know, other people aren’t going to accidentally figure it out)
- you aren’t excited to write or have a hard time coming up with content, or you don’t know how your blog can help others – you don’t just write for yourself, do you?
Bonus: you’re reading this post – if you’re reading this, you are probably already questioning your current brand… you probably haven’t ever been quite happy with your design or felt like you quite found your groove.
Hmm, Yep, I guess I do need to Rebrand, NOW WHAT?!
If you look around a little bit at our site right now, you’ll probably notice that there are aspects of it that fit the criteria of needing a rebrand. Well, we are actually in the midst of rebranding, so I am writing this series, sharing our process. Come back next Monday for part 2, Why You Need to Stop Avoiding Niche-ing NOW.